The Donald P. and Katherine B. Loker University Student Union, or (LSU) for short, needs to present a consistent identity to ensure instant recognition of our brand among a wide variety of audiences around the world.
Our identity is important. It affects how people think and feel about the LSU. Our identity is largely shaped by what we do - our activities, our services, and our representation. Our communications play an important role in defining who we are.
Our communications are essential in helping the campus community understand what we offer and how we can support students in making the most of their LSU experience. All LSU employees and volunteers who undertake communication and promotional activity for LSU are responsible for the way in which our brand is implemented.
By applying these Loker Student Union brand guidelines, we can all make our communications clear, consistent and professional. We will be able to convey and promote the academic excellence and cultural significance of the Loker Student Union.
Our Logo
The LSU went through a year long rebranding process
that resulted in a new logo for the organization, a
refreshed look inside the student union and renewed
energy to take the LSU to the next level. After following a
step-by-step process, the analysis and findings led to a
logo contest amongst students. The winner of the
contest, Adrian Gonzalez, Graphic Designer for the LSU,
designed a creative logo that expresses what the campus
community felt about the student union.
The LSU wanted to provide a consistent experience and
strengthen our brand. The logo design relates to the
letter “X” because this letter is a mark, an indicator and an
identifier. The letter “X” marks the spot on maps of a
specific location, often the place to be, which makes
sense given the LSU is both the literal and physical heart
of the campus.
The design is made up of four geometric shapes meeting
in the center to create unity. Each shape represents a
different entity found in the LSU: student, staff, faculty
and administrators. The logo was designed to have a
sense of movement related to the people who
consistently enter and exit the busy building.
